Content Marketing for Therapy Practices & Small Businesses
Invite and ignite with content your audience loves.
A lot of the time, when we think of “marketing,” we think kinda sleazy…
We also think big dollars.
And those things can be true—but they don’t have to be.
Especially with the rise in digital marketing, we can use thoughtful, intentional strategies to bring the right clients and customers directly to our virtual doorstep.
Content marketing for small businesses is a form of inbound marketing… An invitation, of sorts, to everyone who crosses your path online.
…It’s almost like an e-vite, without having to transport yourself back to 2011 and hunt down that one friend who just will not commit to bringing the cranberry sauce to Friendsgiving this year.
(There’s always one.)
Content that lets your small business brilliance shine.
Let’s create blogs, emails, and social media posts that are…
For those 3 people… ✔️
Who? The skimmer, the deep-reader, and Google, of course!
Shareable across channels ✔️
Chop it up, sprinkle it around, and make the content work overtime for you.
Building your brand ✔️
Position yourself as the subject-area expert you are.
Content marketing for therapists is the perfect blend of thoughtful + effective.
Cranberry sauce aside, content marketing for small businesses is the ideal way to check a bunch of boxes all at once:
✔️ Amplify your business, your voice, and your style to the clients you’ve been dreaming about
✔️ Build trust and credibility with the humans most likely to book your services
✔️ Show off your expertise and provide the kind of customer education we know people are scouring the ‘net looking for
✔️ Expand your reach to more than just local clients
✔️ Stay connected to current clients and provide resources between interactions
…And do it all simply, gently, and strategically.
Content marketing lets you throw your digital doors open, invite your ideal clients in, and serve them a steaming hot* cup of coffee (or tea, if you’d prefer).
Anytime they want.
(* It can also be iced. Especially if you’re a New Englander. In the middle of winter.🧋)
Blogs are a slam-dunk when it comes to content marketing for therapists and small businesses.
Put simply, regularly-updated content makes you look fresh as heck.
And Google LOVES regularly-updated blogs. They’re a great way to boost your search rankings—in other words, when people look for your services, they’ll actually find you.
But there’s a catch — in order to be search-engine friendly, your blogs need to be:
The right length
Formatted properly
Keyword-focused, carefully and strategically
Chock-full of useful information in a tidy, well-written package
Google really likes those things… You know who else does? Potential clients.
Think about it: you want to trust your service providers, no matter who they are.
What better way to build trust than to have a heart-to-heart?
A Q&A session?
A casual chat about what’s happening in your world?
Your blog can be all of these things.
All blogs, social posts, and emails include…
Relevant + compelling research and calls to action
Keyword research + search engine optimization for every single page.
Formatting that makes Google happy… And actual humans, too.
A built-in revision process. Your feedback means your voice.
Why Content Marketing Works So Well for Small Businesses
Content marketing for small businesses offers the opportunity to establish a genuine connection with potential clients by providing valuable content that resonates with them.
It allows you to showcase your expertise, share valuable insights, and address common questions and concerns. By creating content specifically tailored to your audience, you can amplify your services, products, voice, and style, attracting the clients who fit best with your business.
Content marketing for small businesses is an opportunity to connect, educate, and inspire your audience, all while showcasing your brilliance and building trust in your expertise. It's a gentle, yet strategic approach that allows you to invite your ideal clients into your virtual space and serve them with valuable and engaging content.